INTRODUCING THE BASSQUATCH EDITION
mike mckinstry built the bassquatch hunter around chasing new experiences, stepping outside comfort zones, and finding joy in the outdoors.
at zing, we believe that same mindset applies to how you fuel your body—with real, balanced nutrition that supports you wherever the day takes you.
this collaboration is rooted in a shared belief: when you feel good, you go further.
"being able to expose new people to this amazing sport and show them how cool all the correct gear is to make your experiences on the water more enjoyable and efficient is one of the best parts of the show!"
— mike mckinstry
Crafted with real ingredients for real performance. Every bar is packed with plant-based protein, wholesome nuts, and natural energy to keep you going strong.
10g plant-based protein
Non-GMO ingredients
Gluten-free certified
No artificial flavors
Sustainably sourced
THIS ISN'T JUST A SNACK. IT'S THE BAR YOU GRAB BEFORE THE CAST, THE HIKE, OR WHATEVER COMES NEXT.
real ingredients to keep you going from first cast to last light
balanced nutrition built for long miles, big climbs, and everything in between
steady energy from plant-based protein, healthy fats, and real food
grab-and-go nutrition for road trips, trail days, and spontaneous plans
the bassquatch hunter: fish out of water follows mike mckinstry as he explores new environments, careers, and communities-all through the lens of adventure.
airing on discovery channel and pursuit channel, the series blends humor, education, and real human connection-proving that the best adventures go beyond the water.
zing bars are created by professionel nutritionists to deliver steady, balanced energy-not quick spikes and crashes.
we use real ingredients like almonds, dark chocolate, and plant-based protein to help you feel strong. focused, and ready for whatever's next.
because food should do more than fill you up-it should help you feel alive.
